Data Mining Techniques in CRM: Inside Customer Segmentation

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using nontechnical language it guides readers through all the phases of the data mining process.



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